MSU Bobcat Stadium
June 4, 2026

Location:
MSU Bobcat Stadium

Requested Funding:
$150,000.00

Total Budget:
$800,000.00

Montana State University
June 4, 2026
Location:
Bobcat Stadium – Mumford & Sons
Requested Funding:
$150,000.00.
Total Budget:
$800,000.00

Organization name:
Sports Facilities at Montana State University
Street address:
#1 Bobcat Circle
City:
Bozeman
State/Province:
MT.
First name:
Duane
Last name:
Morris
Position/Role in Event:
AVP
Email:
dmorris@montana.edu
Phone number:
14065812692
Which TBID are you applying to?
Gallatin Valley TBID

Event Title
Mumford & Sons at Bobcat Stadium
Proposed Date of Event
June 4, 2026
Event Location
Bobcat Stadium
Amount of Funding Requested
$150,000
Total Budget
$800,000

Summary of Event
Montana State University will host Mumford & Sons at Bobcat Stadium on June 4, 2026, with an anticipated attendance of 18,000–20,000. As a globally recognized touring act with no additional Pacific Northwest tour stops, this event positions Bozeman as a primary destination for regional and out-of-market attendees.
Building on the success of prior stadium concerts, this event is expected to generate significant overnight visitation and economic impact for Gallatin Valley lodging properties.

New Room Nights Generated
Based on historical ticketing data and regional draw patterns from prior stadium concerts, combined with the absence of additional Pacific Northwest tour dates, we project a strong out-of-market draw for this event.
•	Total Attendance: 20,000
•	Out-of-Market Visitors: 50%–67.5% (10,000–13,500 attendees)
•	Average Occupancy: 1.8 persons per room
•	Overnight Stay Conversion: 65%
Estimated Room Nights Generated:
3,600 to 4,900 room nights.
Estimated Lodging Revenue Impact:
•	At $250 ADR: $900,000 – $1,218,750
•	At $300 ADR: $1,080,000 – $1,462,500
•	At $350 ADR: $1,260,000 – $1,706,250
This reflects a projected 6x–11x return on investment relative to the $150,000 TBID funding request.

Grant Request Purpose
Consistent with past Fieldhouse and Stadium shows at MSU, securing major touring acts requires revenue-sharing agreements with promoters across ancillary revenues such as concessions, ticketing, parking, beer, and merchandise sales.
TBID funding is requested as a partial offset to these required agreements. These costs are standard in the live entertainment industry and are necessary to remain competitive with regional markets such as Missoula and Billings.
This request represents a targeted investment to secure a high-impact event that directly benefits Gallatin Valley lodging properties.

Lodging Facility Impact
Previous MSU stadium concerts demonstrate strong out-of-market visitation. For example, the 2022 Kenny Chesney concert showed:
•	30% of ticket sales from out of state
•	37.5% from outside Gallatin County
With no additional Pacific Northwest stops on this tour, Mumford & Sons is expected to draw visitors from across the region, significantly increasing hotel occupancy and average daily rates.

Marketing Plan
The marketing strategy is designed to maximize out-of-market visitation and overnight stays.
Target Markets:
•	Seattle
•	Salt Lake City
•	Denver
•	Calgary
•	Regional drive markets across Montana and Idaho
Marketing Channels:
•	Digital advertising (social media, search, streaming)
•	Artist and tour marketing amplification
•	Email campaigns and fan engagement platforms
•	Regional media placements
Overnight Stay Strategy:
•	Promotion of hotel packages and extended stays
•	Coordination with lodging partners
•	Positioning Bozeman as a destination experience beyond the event

Organization Overview
Sports Facilities is part of Auxiliary Services at Montana State University and operates as a self-funded auxiliary unit.

Available Resources
The need for continued funding is driven by increasing competition in the live event industry. To remain competitive and attract large-scale concerts, financial participation is essential.

Budget Plan
•	Total Event Budget: $800,000
•	TBID Request: $150,000
The requested funds are not intended to fully offset promoter costs, but to close a critical funding gap necessary to secure the event. Remaining costs are covered through ticket sales, sponsorships, and operational revenues.

Event Planning Timeline
•	Q4 2025: Contract execution and confirmation
•	Q1 2026: Marketing launch and ticket sales
•	Q2 2026: Peak promotion and operations
•	June 4, 2026: Event execution
•	Post-Event: Economic impact reporting

Value Season Consideration
While occurring in early June, the event contributes to lodging performance by:
•	Driving increased ADR
•	Encouraging shoulder-night stays
•	Attracting extended regional visitation

Event Challenges
Competition from other Montana venues, particularly Missoula, requires MSU to remain competitive in securing touring acts. Continued success depends on maintaining relevance in the touring circuit.

Event Details
•	Volunteers Required: 1
•	New to Gallatin Valley: Yes
•	Previously in Montana: Yes (2019)
•	Weather Risk: Possible
•	Cancellation Risk: Possible

Community Impact
The event benefits the entire City of Bozeman and Gallatin Valley through increased visitation, lodging revenue, and broader economic impact.

Additional Comments
We appreciate the longstanding partnership with the Chamber and TBID. Together, we have successfully generated significant economic impact through past concerts and events.

Conclusion
The Mumford & Sons concert represents a high-impact opportunity to generate substantial overnight visitation, increase lodging revenue, and reinforce Bozeman’s position as a premier destination for large-scale events.
With a projected lodging impact of $900,000 to $1.7 million and 3,600 to 4,900 room nights generated, this event delivers a strong and measurable return on investment aligned with TBID priorities.