Subject: What’s New in the {{neighborhood_name}} Market?
Hi {{first_name}},
If you have been keeping an eye on the real estate market in {{neighborhood_name}}, you may have noticed that things are moving fast. Homes are selling quickly and prices are shifting.
Here’s a quick snapshot from the past 30 days:
{{sold}}
Homes sold
${{price}}
Median price
{{days}}
Average days
on market
on market
{{up_down}}
Whether you are thinking about selling, exploring refinancing, or simply curious about your home’s value, I am happy to help.
I live and work right here in {{neighborhood_name}}, and I’m happy to offer:
- A complimentary home value estimate
- A walk-through of current buyer trends
- Honest advice with no pressure
Your next move, at a glance
SELLER PATH (3-step flow)
STAY-PUT PATH (track + plan)
- Price smart: set a range using comps within {{radius}} and current DOM.
- Prep fast: mini checklist (photos, minor touch-ups, disclosures ready).
- Launch: go live mid-week → open house weekend one → review offers day 8–10.
- Monthly value check: baseline for your address with trend alerts.
- Rate watch: ping at ±{{rate}} bps to review refi/HELOC options.
- Equity goals: when equity hits {{equity}}%, get a tailored improvement plan.
Two-week timeline (typical)
Quick start options
- Day 0–2: Pricing band + prep list
- Day 3–5: Photos, listing copy, coming-soon teaser
- Weekend 1: Open house + private showings
- Day 8–10: Offer review; adjust by {{amount}}% or add incentive if traffic is light
- Reply with your address for a same-day value range
- Scan the QR for market stats and recent comps
- Book a 15-minute call at {{agent_calendar_url}}
Warmly,
Sarah Smith
Listing Agent, Lob Real Estate CA DRE #0123456
{{agent_email}} | {{agent_phone}}