SEO stands for Search Engine Optimization. It is the practice of obtaining, and/or increasing the quality and quantity of traffic to your site through organic search engine results.
How SEO Works...
Search engines will gather data from websites, links, domains, keywords, and images to give the best, most relevant results to your query.
Ranking Factors in Google
Here’s an image from moz.com that best describes the ranking factors:
So How Do I Take Advantage Of SEO?
Here are some quick, easy SEO tips:
1. Blogs
Blogging is one of the best ways to get your site seen by organic traffic. Make sure your writing is relevant and short but sweet! Also make sure to share your blogs everywhere and anywhere!
2. Friendly Domains
Make sure your website has an SSL Certificate. An easy way to tell is by checking your url. For example, if your website’s url was “http://www.example.com” rather than “https://www.example.com” it’ll make it harder for traffic to find your site because of the way google ranks secure sites.
3. Meta Descriptions
Make sure each of your website pages have meta descriptions. A meta description is the text under your title in a Google search. Make sure to fill it out in the most relevant way possible!
4. Content, Content, Content
Creating content for your site or for your social media is a great way to expand your presence on the web. Other than creating content for yourself, it is also a good idea to create content for other websites with backlinks to your main website.
5. Mobile-Friendly
Google ranks mobile-friendly sites higher. Need help with that? We offer web redesign!
